Account Based Marketing Consultant

Location: Singapore, SG

SimCorp is the the world's leading provider of integrated investment management solutions. We provide the only truly integrated front-to-back investment management system. With more than 300 clients worldwide, over 45 years of development and 20% of revenue invested into R+D, there has never been a better time to join.
 

Our Account Based Marketing Consultants are responsible for designing, executing and measuring highly targeted lead generation campaigns in collaboration with the Global Demand & MarTech team to support local revenue targets for new client acquisition in the Asian market.
 

Key Responsibilities

  • Develop and execute strategic, cross-channel marketing campaigns, targeting accounts relevant to SimCorp’s product and service offerings in Asia Pacific.
  • Work with the Head of Demand & MarTech APAC to set measurable goals and objectives for each campaign, ensuring these goals are met.
  • Partner with the Global Demand team for campaign planning, management, execution, optimisation and measurement.
  • Curate and customize content to ensure relevancy to specific market needs.
  • Partner with Marketing Operations to establish, forecast and report against key success metrics.
  • Analyse results of marketing campaigns and other lead generation programs.
  • Manage stakeholder communications on the impact of ABM campaigns on regional pipeline development.
  • Partner with Marketing Operations to provide data and ongoing insight into target accounts.
  • Use Intent Monitoring techniques to curate digital buying insight for target accounts to Sales and other internal stakeholders.

Required Skills and Competencies:

  • Excellent writing skills, especially for curating complex content via social media and other digital channels
  • An aptitude for analysing large amounts of buying intent data and turning it into commercial insight
  • Strong time and project management skills, with the ability to effectively manage multiple priorities simultaneously
  • Persuasive presentation skills, which will be essential in demonstrating the value of the ABM strategies you develop and execute.
  • Experience from the investment management and/or technology/software industry is a plus, but willing to consider someone who is intellectually curious with a finger on the pulse of markets/industry trends.

Benefits of being a SimCorp’er:

Check out our 4.5 star Glassdoor rating
Annual Business Kick off trips
Tech Reimbursement
Employee Development Plans
Global Mobility
Employee Referral Program
Yoga, Happy Hour, Snacks

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