SWEDBANK ROBUR

CLIENT STORY

Swedbank Robur unlocks the full potential of using one integrated system

Swedbank Robur, one of Scandinavia’s largest mutual fund managers, believes you get more value from a front-to-back system like SimCorp Dimension if you use it as your sole platform. To fully unlock the value potential, the fund manager has entered into a strategic partnership with SimCorp, giving access to new solutions as soon as available. The agreement is the cornerstone of a long-term technology focus on system consolidation, operational efficiency, and innovation to help the firm grow and retain competitive edge.

Fredrik Ulfhielm

According to Fredrik Ulfhielm, Chief Product Owner & Head of Business Development at Swedbank Robur, it takes full commitment to one core system and to its vendor if you want to maximize the value for your firm.

Swedbank Robur, a SimCorp client since 2001, utilizes SimCorp Dimension to seamlessly integrate its investment management processes across the front, middle, and back office and to support the management of more than 80 investment funds.

“For the first ten years, we took a very cost-focused approach to the system and did nothing except the regular upgrades and maintenance,” explains Fredrik Ulfhielm, Chief Product Owner & Head of Business Development. After ten years of ‘business as usual’ and without a long-term strategic decision to use SimCorp Dimension as their single platform, Swedbank Robur had ended up running 80+ applications – a mix of in-house developed systems, external systems, and Excel spreadsheets. The patchwork of systems entailed a lot of time-consuming manual process, duplication of processes, data reconciliation, etc., and it was becoming increasingly clear that the company would not be able to stay competitive with this kind of inefficient setup.

The first steps taken to change the unsustainable situation were taken when Swedbank Robur decided to revisit its operating model and update its vendor agreement.

System consolidation and automation

In 2012, Swedbank Robur entered a four-year framework agreement with SimCorp, which allowed the firm to significantly expand its usage of new SimCorp Dimension functionality. At the same time, the Swedish fund manager initiated a step-by-step system renovation. To increase fund STP rates, the fund manager looked at all its basic fund management processes and replaced numerous manual process with more seamless and automated processing. SimCorp Dimension’s integrated data management solution from SimCorp partner AIM Software was also implemented to achieve a golden record, and hereby increase efficiency, improve proactivity, and reduce risk.

After four years of system renovation, process and automation optimization, and a better utilization of the services offered in SimCorp Dimension, Swedbank Robur had reduced its number applications from 80 to 15 and increased fund STP rates significantly. Because of this system consolidation and increased operational efficiency, Swedbank Robur now had the scalability it takes to grow your client offerings without adding extra resources. Due to this accomplishment, the company was named one of the most cost-efficient asset managers in Boston Consulting Group’s yearly survey of Global Asset Managers in 2015, 2016, and 2017.

Boosting technology to increase competitive edge

While having achieved a modern, well-functioning system by the end of 2015, it was also obvious to the Swedish fund manager that the world is changing so rapidly and technology is advancing so quickly that the firm would lose competitive edge without a more strategic approach. “Today, the end-client does not want to pay extra for services that can be regarded as commodities. So, we realized that to be able to still create a unique selling point in the future, for instance by applying artificial intelligence or offering social responsible investments, it would take a different technology strategy,” explains Fredrik Ulfhielm.

Full commitment to one system and one vendor

To future-proof the firm’s ability to keep up with the ongoing technological development and changes in end-user preferences, Swedbank Robur entered a strategic agreement with SimCorp in late 2017. The agreement provides the Swedish fund manager access to all new standard functionality and solutions as soon as available, enabling the firm to stay at the technological forefront at all times. “It is our firm belief that you will get much more value from a system like SimCorp Dimension if you buy into using it as your sole platform,” states Fredrik Ulfhielm and continues: “And that you can boost this value further, if you enter a strategic partnership with your vendor where you get access to all new functionality as soon as it’s available.”

Swedbank Robur does not want to put an end-date to its strategic vendor agreement. “With this agreement, we will never again need to spend time considering whether or not to buy a module. We’ll get it automatically and SimCorp’s experts will help us implement it,” explains Fredrik Ulfhielm and elaborates: “This setup means we can focus our internal development resources on more value-added projects and where we can propose a unique offering to our clients.”

Back
It is our firm belief that you will get much more value from a system like SimCorp Dimension if you buy into using it as your sole platform. And that you can boost this value further, if you enter a strategic partnership with your vendor where you get access to all new functionality as soon as it’s available.
Fredrik Ulfhielm, Chief Product Owner & Head of Business Development at Swedbank Robur

Meeting new demands – better, faster, cheaper

“MiFID II compliance is an example where we have leveraged the benefits of having automatic access to the latest functionality,” says Fredrik Ulfhielm, adding that: “Swedbank Robur would have had to reallocate internal resources to be able to be compliant before the deadline were it not for the timely solution made available in SimCorp Dimension. On the contrary, we now have the peace of mind that comes with a vendor-driven solution, utilized by most of our fellow SimCorp Dimension users, and we can focus our internal resources on leveraging the regulatory framework to the benefit of our clients.”

The commitment to using one core system only has also enabled Swedbank Robur to save costs and be more efficient as a fund manager, now leveraging parts of the systems that, previously, it would have used other, less efficient applications for. An example is the ability to set up multi-class structures in SimCorp Dimension’s General Ledger instead of using an external system.

Long-term commitment for long-term value

“I would say to any other investment manager who chooses SimCorp Dimension that you will increase your value if you go all-in with the system,” finishes Fredrik Ulfhielm and concludes: “We see SimCorp as a strategic technology partner for the future, one that will support us in realizing our strategic goals and in adopting new technologies as they mature.”

About Swedbank Robur

Since its foundation in 1967, Swedbank Robur has evolved from a small, equity-based mutual fund company into a highly diversified provider of savings products. The current investment portfolio includes equity and fixed-income mutual funds and discretionary accounts for institutional clients.

Today, thanks to effective management and unique access to approximately 500 Swedbank and Savings bank branch offices, Swedbank Robur is one of the largest asset management companies in the Nordic region.

Currently, the company manages some 80 funds ranging from pure equity funds to fixed income and balanced funds. With an active management approach, Swedbank Robur’s aim is to provide savings vehicles that enhance investors’ economic security and freedom.

Quick facts

Name: Swedbank Robur
Headquarters: Stockholm, Sweden
Industry: Fund management
AUM: EUR 115bn, hereof EUR 37bn in discretionary accounts and EUR 41bn in Social Responsible Investments
Website: www.swedbankrobur.com/