So you think you're ready to launch your new client communications portal? Or perhaps you’re now assessing if your current approach to client reporting is fit for purpose? Before launching a client communications project, take a look at this four-step checklist to ensure you’re set up for success.

01.
Demand

Are you certain you truly understand what your end-clients want now and in the future? There is valuable customer data everywhere, you just need to look for it. For example you can do client surveys, or talk with your client facing teams to find out what customers ask for. There are also plenty of digital clues. Ask your marketing team about which types of reports customers download, which website pages they visit, or what data they request. These all help develop a clear idea of what your customers want.

02.
Data

Having the right data on hand is essential. The data needs to be accessible across your firm and not live in its own silo to ensure different departments have access to the same information. This is particularly important with unstructured sources of data such as ESG and alternatives due to their complexity and strategic importance. And most importantly, data needs to be secure and access limited to you and your clients only. This means partnering with the right vendor that has the necessary governance in place.

03.
Dialogue

Open communication is the hallmark of a good client relationship. Today’s modern digital platforms enable two-way communication between you and your clients.

Does your potential portal allow for these essentials?

  • Ability for clients to upload and download documents, such as signed contracts, monthly statements   
  • Interactive, self-service dashboards allowing users to get information in their own time 
  • Ability to personalize for each user
  • Robust engagement metrics so you can monitor customer behavior, and meet their needs before they ask 
04.
Deliver

Can you deliver on client expectations with the people, processes and technology that you have today? If the answer is no, can you identify where the needs are and start prioritizing the must-haves? Finally, can you deliver on changes with minimal downtime?

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If you’ve answered yes to these checkpoints, you're in a good position to move forward with your client communications project. If this checklist raised more questions about your ideal client communications setup, we’re here to help.

SimCorp’s Digital Engagement Platform helps you stand out from your competitors. The cloud-native portal gives investors instant access to all the data they need to make an educated call, whatever the day, whatever the time. And our behavioral analytics mean you can see what your investors are interested in, before they ask for it. 

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