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Front office leadership series

Contributors

Alun Cutler
Senior Director
SimCorp

Ben Keeler
Partner
Citisoft

Our Front Office Series unveils the breakthrough strategies reshaping investment management. Five game-changing articles reveal exactly how tomorrow's winners are pulling ahead—and the specific moves your firm needs to make now. Which strategies will define your competitive advantage?

Part 1 of 5: Decision velocity for the front office

Investment managers face unprecedented market complexity, where the ability to transform data into actionable insights—decision velocity— has become the defining competitive advantage. Meeting this challenge requires more than incremental improvements; it demands a fundamental reimagining of how data flows through investment organizations.

AI has amplified the data imperative by raising the stakes of data quality. Since AI systems only perform as well as their underlying data, inconsistent or fragmented information doesn't merely slow decisions—it amplifies poor ones at scale. "The challenge isn't just about having more data," observes Alun Cutler, Senior Director at SimCorp. "It's about having the right data, in the right format, at exactly the right moment when decisions matter most."

This reality exposes a critical flaw in traditional technology architectures that artificially separate pre-trade and post-trade environments. Stale positions, outdated cash projections, and incomplete risk assessments can result in a critical lack of common understanding. “Portfolio managers and traders require seamless, trusted data to support both analytical rigor and market instincts; on the other hand, information gaps often negatively influence alpha capture and agility,” adds Ben Keeler, Partner at Citisoft.

The trust advantage

The consequences of fragmented data extend far beyond delayed trades. As Keeler points out, “when data quality falters, the essential ‘trust and verify’ principle degrades into costly skepticism and redundant reconciliation processes that further delay critical decisions, in turn creating material drag on performance.” This transformation turns investment professionals from strategic thinkers into data validators—a fundamental misallocation of talent that compounds each verification cycle.

This challenge intensifies as execution speed and rapid strategy deployment increasingly define leading investment firms. Markets don't wait for systems to catch up. Cutler stresses,

Organizations that can't deliver real-time, trusted data across their entire investment lifecycle will find themselves perpetually behind—not just in execution, but in identifying opportunities altogether

Consequently, robust operational data platforms have evolved from competitive advantage to survival prerequisite. These platforms enable confidence in shared information while supporting AI-augmented decision-making across business functions.

Case study: Real-world impact for a global asset manager

The theoretical challenges of decision velocity become starkly practical when examining how a major global asset manager, a SimCorp’s client, with EUR 180+B AUM transformed their operations.

"We were making critical investment decisions based on stale data," noted the firm's COO. "Our portfolio managers were spending more time reconciling position data than analyzing markets."

The firm's problems were interconnected, causing individual issues to worsen and damage the company's overall performance.

Position data delays between front and back-office systems compromised portfolio managers' ability to capture alpha opportunities, while system fragmentation across over 100 different applications—including custom Excel models—created persistent data inconsistencies.

More critically, slow transitions between systems hampered the front office's ability to respond to market events, transforming potential opportunities into missed opportunities. Manual compliance processes created overnight exposure risks and complicated rapid portfolio adjustments, while implementation timelines for new strategies extended due to system constraints and manual data integration requirements.

Rather than addressing symptoms individually, the firm opted for a comprehensive platform spanning front, middle, and back-office functions.

This strategic approach streamlined their technology landscape by significantly reducing the required systems. It established a unified data model that eliminated manual reconciliation and ensured all teams operated from identical datasets. The result was the elimination of data inconsistencies and delays that had previously constrained decision-making speed and accuracy.

The cloud-native architecture delivered real power directly to end users, enabling portfolio managers to review risks and performance data on any dimension in the moment—drilling down to granular level detail or zooming out to any categorization, validating and confirming insights while ideas were forming to build conviction.

The transformation also centered on automated compliance workflows that shifted from post-trade to pre-trade verification—fundamentally altering their risk management approach from reactive to proactive.

Lastly, through careful phased implementation, the firm delivered immediate business value without disrupting ongoing operations, achieving front office transition from legacy systems to the new platform in just 10 weeks.

The results validated decision velocity as a strategic imperative across multiple dimensions.

  • Enhanced portfolio performance: Portfolio managers gained real-time visibility into positions and exposures, enabling improved alpha capture through faster opportunity identification and execution.
  • Rebalance optimization: Integrated key-rate optimization with compliance checks now generates optimal rebalance outcomes in under 10 seconds—a process that previously required 8 people working a full day.
  • Advanced compliance & risk management: Real-time monitoring of over 6,000 compliance rules and pre-trade compliance checks replaced the limitations of end-of-day processing, providing continuous oversight and control.
  • Integrated analytics: Comprehensive risk analytics integrated directly into the front office delivered unprecedented visibility into portfolio dynamics, enabling faster responses to market events and regulatory changes.
  • Operational excellence: System rationalization consolidated over 100 applications into a single integrated platform, reducing total cost of ownership while process automation eliminated manual work and freed staff for strategic initiatives.
  • Scalable growth: Most remarkably, assets under management nearly doubled within seven years without proportional increases in operational headcount, demonstrating how decision velocity translates directly into profitable, scalable business expansion.

The path forward: A robust data foundation

The client transformation validates what Keeler identifies as the three fundamental characteristics of high-performing investment management businesses:

  • a data-centric operating model that transcends traditional functional siloes
  • unwavering trust in both acquired and derived data
  • organizational agility to capitalize on strategic opportunities as they emerge

Keeler notes that,

These characteristics remain elementary yet critical in our always-on, data-driven market environment—and they cannot be automated, outsourced, or solved by AI utilities alone. Investment professionals who consume data to inform action and generate returns drive every asset management firm's success, but their effectiveness depends entirely on data quality and the operational trust that quality engenders

While Cutler agrees that competitive advantage requires absolute confidence in data quality, he emphasizes a crucial caveat: the entire process from ideation to execution must remain frictionless. After all, only executed opportunities generate returns. The European asset manager's experience reinforces this principle — "true decision velocity demands seamless integration that transforms market insights into portfolio outcomes without institutional barriers, technological delays, or data uncertainties undermining performance,” he concludes.

Next in series: The blurring lines across the front office

Join us for Part 2 in the series where we examine how rigid boundaries between portfolio managers, traders, and risk managers are dissolving into more fluid, collaborative approaches. What does it mean for you and your the front office?

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